I couldn't resist walking passed this mysterious shop window,
I went in blind and didn't notice the sign above the door.
After trying on a few stunning dresses I realised that it was a new charity shop concept which has been developed by Mary Portas for the 'Save the Children' www.savethechildren.org.uk
This is Mary's fourth shop in the UK,
at 28 New Kings Rd Parsons Green, London, SW6 4SW
I was taken by the kitsch interior decor. The concept of the shop was achieved by Mary's company 'Yellow Door Agency' a branding and marketing agency specialising in fashion and lifestyle.
I would go and check it out for three reasons, the interior, the philosophy behind it, and you will certainly end up leaving with a designer bargain.. GO.. GO...
Mary Portas Portait
testing 1,2,3
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